Our services

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The key to innovation is getting new products to market while minimising risk. Guiding you through our process, we'll identify new product ideas, develop the product strategy and low-risk ways to achieve proof-of-concept. We'll also engage your leadership team and trustees to build confidence and buy-in. 

Whether you need data analysis, insight on a specific audience, or a broader study, we'll design and deliver the right qual or quant research for you, ensuring you spend only as much money as is needed to achieve your objectives. 

We can also review your existing research data to extract new insights and value.

Does your product portfolio have the right balance to meet the needs of potential supporters? Our review is designed to help you revitalise those products that need it, identify gaps, optimise products that work and remove those that don't. Your next flagship event may already be in your portfolio! 

Does your proposition resonate with your supporters? Could it work harder or reach new audiences? We turn what you do - and the value you provide - into a powerful set of statements to engender support for your organisation and its aims. 

Do you have a question or aim that you want colleagues' input into? We can design and facilitate a workshop to meet your needs. We also have a selection of topics for which we run half day workshops on such as Idea Generation, Proposition Development, Supporter Journey Planning and Acquisition Strategy. 

Understanding the lifecycle of your supporters is key to developing a communications plan that supports the right people hearing the right articulation of your message at the right time. We'll help you set the strategy, craft the messaging and create a suite of comms applying a best-practise, test-and-learn methodology so improvement is built in.

Wayforward provides a range of learning events in person or online tailored to fundraisers and sector professionals. 

See our events page for the latest learning opportunities. 

Sometimes you don't know exactly what you need, you just know you need some help!  For over 10 years Rob Alcroft has helped charitable organisations achieve their goals. If you want some time with Rob to work out your strategy needs, how best to execute it, or just to be an independent sounding board, please get in touch. 

Successful projects need broad support. Any project we undertake we'll help you to engage your leadership team and trustees to build confidence. Whether equipping you with what you need, or liaising directly with senior stakeholders, we'll help you get the buy-in required across your organisation.