Sue Ryder supports patients (and their families) with terminal and neurological illnesses by providing expert palliative and rehabilitative care. In 2015, supporters Jackie & Mark Smith challenged themselves to run 3 miles every day in December for the charity. The event repeated every year and in 2019 it attracted c500 people to take part, raising £50k.
Sue Ryder approached Wayforward in 2020 with the ambitious target of tripling income for the December Daily Dash product to £150k.
Sue Ryder's initial budget was £50k. Wayforward firstly assessed the development need and in-house capability. We advised the target could be achieved with a lower spend of £42k and put an optimal budget allocation together.
Wayforward reviewed the existing available insight, refreshed and refined the proposition, brought in an external creative agency to refresh the creative to our brief, guided the team through the strategic planning and consulted through delivery.
December Daily Dash 2020 raised £322k from 1,235 participants. This was more than double its income target and a growth of 544% from the previous year.
"We are extremely happy with the results we have achieved with this event. Bringing Wayforward on board has enabled us to shape the event into one that promotes sustainable growth. We look forward to yet more future successes"
Todd Harris, Senior Fundraising Manager, Sue Ryder
Wayforward in the news!
This project was featured in Fundraising.co.uk in Feb 2021
BBC Children in Need is a children’s charity best known for its yearly telethon. Their mission is to help ensure every child in the UK is safe, happy, secure and has the opportunities they need to reach their potential.
Most will be familiar with their annual Appeal show on BBC One, but the charity is hard at work year round, raising and distributing money to help make a difference to the lives of children and young people facing disadvantage in communities across the UK.
In 2020, BBC Children in Need approached Wayforward to explore opportunities to further bolster their year-round fundraising.
After a consultation with BBC Children in Need’s Commercial Director, Claire Hoyle, and her team, we recommended a 12 month product development programme.
BBC Children in Need had a plethora of rich insight into their audiences and potential new audiences and we were therefore able to move straight to identifying the key opportunity territories and notional ideas for products to develop within them.
Wayforward provided the team with a product development plan setting out key opportunities for the year ahead and a process for each individual product development project including recommended budget and timeline.
This plan provides flexible options both for running the processes in-house whilst utilising the ongoing support of Wayforward.
Two of the three products for 2021 are in development, one with Wayforward and one broader organisational innovation.
abandofbrothers (ABOB) is a mentoring charity working with young men in the criminal justice system. It provides the support young men need to make the transition to an adulthood free of crime and filled with a sense of belonging, connection and purpose.
Though a small charity in Sussex, ABOB had plans to become a national provider. Nathan Roberts, the founding Chief Executive, reached out to Rob Alcroft of Wayfoward for help to create the step change in revenue needed to do this (in 2015 the charity's total income was £187k).
Wayforward reviewed ABOB's funding portfolio and assessed the priorities for development, putting in place a system of processes and training to optimise resources into grant funding applications, building a well-researched pipeline of prospects and creating standard content which enabled all volunteers to contribute to bid-writing.
Importantly, Wayforward also set a strategy for moving the organisation towards voluntary public donations (individual giving) through the ever-growing network of volunteers and mentors. We refreshed and enhanced donation pathways and supporter journeys, and designed phases of campaigns which mobilised volunteers to help generate both one-off and regular gifts from existing networks of people supportive of the charity's work.
The charity now has regular gifts worth over £20k per annum and in 2019 received donations from individuals totalling in excess of £151k. The total revenue from grants was £302k.
This has allowed the charity the scope to grow to seven fully operational communities of mentors and volunteers across the country including Manchester, Haringay (London) and Cornwall.
After completing his professional work with ABOB, Rob Alcroft was delighted to be invited to join their board as a Trustee. He now serves as Chair.