Wayforward People

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 Founder of Wayforward, Rob is an expert engagement and fundraising strategist. 

He has served as Head of Fundraising Strategy for NSPCC, COO at a leading charity specialist creative agency, Chair of a national charity working in the criminal justice system, and consulted in leadership, engagement and income generation for myriad charities

 Founder of Wayforward, Rob is an expert engagement and fundraising strategist. 

He has served as Head of Fundraising Strategy for NSPCC, COO at a leading charity specialist creative agency, Chair of a national charity working in the criminal justice system, and consulted in leadership, engagement and income generation for myriad charities, local authorities, government bodies and community groups. 

Diana is a Director of Wayforward with 15+ years of experience delivering marketing and communications for global advertising agencies and Fortune 500 brands.

Diana specialises in stakeholder engagement, particularly in nature recovery projects. Recently taking the lead on stakeholder engagement for the Local Nature Recovery Projects in Su

Diana is a Director of Wayforward with 15+ years of experience delivering marketing and communications for global advertising agencies and Fortune 500 brands.

Diana specialises in stakeholder engagement, particularly in nature recovery projects. Recently taking the lead on stakeholder engagement for the Local Nature Recovery Projects in Sussex and Brighton & Hove she has led projects for the Sussex Kelp Restoration Project, Sussex Wildlife Trust and Blue Marine Foundation.

Kate is an accomplished senior events, fundraising and project manager. She has run several mass-participation, challenge, and gala events for NSPCC and Parkinson's UK.

She managed the NSPCC’s London Marathon partnership, raising over £1m in the year, served as the regional Fundraising Manager for the South East of England and delivered th

Kate is an accomplished senior events, fundraising and project manager. She has run several mass-participation, challenge, and gala events for NSPCC and Parkinson's UK.

She managed the NSPCC’s London Marathon partnership, raising over £1m in the year, served as the regional Fundraising Manager for the South East of England and delivered the Sussex Bay launch event at Brighton Dome, coordinating all aspects of the event design and management, including 500 guests, 20+ volunteers, a day-long programme of panels and speakers, and 18 exhibition stallholders.

 Sara is a fractional founder-side operator with over a decade's experience building and enabling mission-led organisations to scale. Known among founders as something of a "founder whisperer", Sara has a knack for seeing past the noise to what's really needed, and who's needed to deliver it. She brings strategic clarity to complexity, co

 Sara is a fractional founder-side operator with over a decade's experience building and enabling mission-led organisations to scale. Known among founders as something of a "founder whisperer", Sara has a knack for seeing past the noise to what's really needed, and who's needed to deliver it. She brings strategic clarity to complexity, coordinating the right people and pieces into cohesion. 

She has co-founded, scaled, and exited ventures, and now works as the right hand to visionary founders, building teams and operating systems that free leaders up to work on the business, not in it. 

 Steve has worked at a senior level in several humanitarian, development and global health organisations including the International Committee of the Red Cross (ICRC), the Mines Advisory Group (MAG) and the Royal College of Paediatrics and Child Health.

Steve is also founder and Chair of DeafKidz International, a global leader for the safe

 Steve has worked at a senior level in several humanitarian, development and global health organisations including the International Committee of the Red Cross (ICRC), the Mines Advisory Group (MAG) and the Royal College of Paediatrics and Child Health.

Steve is also founder and Chair of DeafKidz International, a global leader for the safeguarding and protection of Deaf children. He is a highly experienced interim CEO with particular skills in organisational early development.

Kirsty is Creative Director and founder of Studio Kico, a design studio specialising in creating brands for purpose-driven organisations. She has worked with charity brands such as BBC Children in Need, Oxfam and Sussex Community Foundation.

Kirsty contributes to brand development and visual assets creation on Wayforward projects and worke

Kirsty is Creative Director and founder of Studio Kico, a design studio specialising in creating brands for purpose-driven organisations. She has worked with charity brands such as BBC Children in Need, Oxfam and Sussex Community Foundation.

Kirsty contributes to brand development and visual assets creation on Wayforward projects and worked with us to develop the brands for Sussex Bay, Western Sussex Rivers Trust and Concordia volunteering. She is also an excellent graphic designer who can turn any document into something beautiful.