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A purpose-led consultancy for the not for profit sector.

Whatever challenges you face, there's alway a way forward.

“There are consultants who just do the job and then there are consultants who blow you away with their energy and creativity and intelligence. We are lucky to have been working with you.”

Director of Conservation, Sussex Wildlife Trust

Formed in 2020, our mission is to make Blue Chip strategic and creative experience accessible to a broader range of not-for-profit organisations and businesses with social purpose at their heart.

Formed in 2020, we strive to make Blue Chip strategic and creative experience accessible to a broader range of charities, and other social impact organisations.

At Wayfoward, we're passionate about helping you achieve your social-purpose goals.

From gathering valuable insights from your communities, to staging impactful events, to a new visual identity that re-energises your mission and team, to helping you work through the bumps in the road… Wayforward can help.

What we offer

Strategy

Organisational development, planning and innovation to meet your strategic needs.

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Branding

Strategy

New or refreshed creative identities, websites and brand guidelines that beautifully convey your mission.

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Insight

Strategy

Engagement

Views and data from your stakeholders turned into powerful, visual and valuable insight.

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Engagement

Individual activities or entire programmes, designed and delivered to reach and mobilise your audiences.

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Events

Engagement

Workshops

Online or in person, small or large, we help you deliver impactful events to meet your objectives.

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Workshops

Engagement

Workshops

We facilitate workshops of all shapes and sizes. Not sure what to do next? Ask us about a workshop.

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Our ethos

Our team has many decades' of experience across commercial and not-for-profit sectors. But it is the latter which is our motivation; we are driven by a passion to deliver high quality work for social purpose organisations and causes.

We are a consultancy/agency hybrid

We offer a consultancy service alongside agency capabilities, so that we work with you to develop ambitious but attainable strategies, then support their implementation by applying our extensive experience and bringing in the right specialist providers at the right times.

Making our clients’ work go further, for less

Working with your in-house teams, we can ensure we are optimising the application of your existing skills, capacity and resources. This means our clients pay only for what they need.

If your project requires it, we bring in specialist providers who share our ethos. All these skills, passion and capacity are coordinated through a single point of contact and a single supplier, Wayforward.

The proof?

To date the majority of our work has been repeat or referral business. We’re extremely proud to have built long-lasting, trusted relationships with our clients. We're also delighted to be part of a connected community of organisations working in Sussex, where we are also based.

”Thank you to the fantastic folk at Wayforward, who were instrumental in making Sussex Bay real, fundable and launch-ready – and who served as our Steering Group in the early years.”

Paul Brewer, Director, Adur & Worthing Councils

Who we are

Rob Alcroft

Kate Hershkowitz

Diana Alcroft

Co-founder Rob has 15+ years’ experience in the charity sector, as Head of Fundraising Strategy at NSPCC, COO of a leading third sector creative agency and consultant for myriad charities. Rob served as chair of the Institute of Fundraising’s Strategy Forum and as trustee and chair of a small national charity.

Diana Alcroft

Kate Hershkowitz

Diana Alcroft

After almost twenty years’ experience working with Blue Chip brands at global advertising agencies, Diana co-founded Wayforward as a means to direct her time and energy to the causes she’s passionate about. She leads on envrionmental and nature restoration work.

Ruth Anslow

Kate Hershkowitz

Ruth champions initiatives that serve people and community and has been advising businesses for social good for over 14 years, drawing from 4 years in corporate FMCG and over a decade as co-founder and CEO of ethical supermarket HISBE.

Kate Hershkowitz

Kate has 20 years' experience in charities working for NSPCC and Parkinsons UK. She is highly skilled in designing and delivering events, as well as community fundraising.

Ian

Specialist provider: Studio Kico

Ian has a wealth of experience having held senior positions in blue chip market research agencies and in management consultancy. Ian has also served as Head of Legacy Development & Insight at Cancer Research UK and he regularly advises and supports nfpSynergy, one of the charity sector’s leading research agencies.

Specialist provider: Studio Kico

We are proud to have worked with many satisfied clients over the years. From startups to established businesses, we have helped businesses of all sizes achieve their goals. Read our success stories to see how we have helped businesses succeed.

Specialist provider:

Specialist provider: Studio Kico

Specialist provider:

Why work with us?

We nurture and build long-term relationships with our clients based on quality and trust

Most of our work is based on repeat and referral business, including supporting three clients on an ongoing basis since 2021.

We have extensive experience working with charity teams and Trustee boards

Our directors have worked with over 100 charities, local authorities and government bodies. This includes as chair of trustees at a small national charity, and extensive experience working with Trustee Boards at national charities such as NSPCC and RNIB, and regional organisations such as the University Hospitals Sussex NHS Foundation Trust.

We help make complex information simple

The not-for-profit sector can be very technical. We strive to make complex, data-heavy information accessible, engaging and even beautiful for your non-expert audiences.