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The Challenge: In 2023, the Arun & Rother Rivers Trust identified the need for full brand refresh and new name to increase their visibility, more accurately describe the area they cover, and engage more people to support them and take action to protect rivers.
”Thank you to the fantastic folk at Wayforward, who were instrumental in making Sussex Bay real, fundable and launch-ready – and who served as our Steering Group in the early years.”
Aimee Felus, Chief Executive, Western Sussex Rivers Trust
Vision, branding and website
Wayforward ran a naming process with core team and trustees to develop and get buy in for a new name. Creative workshops with core team supported the development of a new look and feel.
•Developed a new brand identity (by Studio Kico):
ØLogo & brand icons
ØColour palette
ØBrand guidelines
•Newvisually compelling, easy to navigate website www.WSRT.org.uk (by amillionmonkeys)
•Publicity materials.
•Additionally, we ran a survey to glean community views on the health of the River Ems chalk stream.
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Fundraising Workshops
From early workshops and webinars to high profile public launch
Wayforward's initial engagement with Sussex Bay was a workshop exploring the Sussex Bay vision with key sector leaders....
Community research
Surveying river users
The River Ems is a rare chalk stream, one of only 260 in the world. 85% of all chalk streams are found in the South of England. Their rarity means they are of global importance.
An online survey was created to canvass the views of over 200 local people about the River Ems to help inform a 10 year Chalk Stream Restoration Plan.