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The Challenge: To build an organisation from scratch that could mobilise action and investment for the seascape and rivers along 100 miles of the Sussex coastline.
”Thank you to the fantastic folk at Wayforward, who were instrumental in making Sussex Bay real, fundable and launch-ready – and who served as our Steering Group in the early years.”
Paul Brewer (Right), Director of Sustainability and Resource
Vision, branding and website
The emerging entity needed a way to convey its mission and make it tangible to over 1 million Sussex residents, as well as key stakeholders and funders.
Wayforward worked with Sussex Bay to refine the vision and mission, including the addition of an ambitious funding raising target of £50m by 2050.
Wayforward then developed a compelling new brand identity inspired by marine habitats.
The new brand beautifully represents the nature of Sussex Bay, with the stylised S and B in the logo capturing the essence of water and the sea. The brand assets of intersecting lines are shaped to the coastline and the broken circle symbolises the damaged ecosystem.
A website in the new identity followed at www.SussexBay.org.uk
Stakeholder engagement
From early workshops and webinars to a high profile public launch
Involving local people in seascape recovery is at the heart of Sussex Bay.
Wayfoward has supported this ethos by designing, facilitating and delivering activities that engage Sussex Bay communities in this important work. These include an early visioning workshop with sector leaders, webinars with 100s of key stakeholders, to a high profile public launch in June 2024 at the prestigious Brighton Dome (Read the BBC article).
Organisational development and seed funding
Wayforward Consulting: Your Partner in Business Growth
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